SFU Learn
An all-in-one app for Strategy First University students — putting nearly every tool and resource of daily academic life behind a single login, so students can manage their student needs digitally.
Student life was full of small frictions — forgotten ID cards, trips to the office just to check a fee, and waiting on grades, results, and event news.
Talking to students surfaced the same pattern again and again: missed benefits from a left-behind ID card, repeated visits to student affairs, class info locked behind administrative channels, and low turnout at seminars and events simply because nobody knew about them in time.
“Students rarely forget their phones — so the whole campus moved into one.”
A Digital ID replaced the card students kept forgetting. Alongside it: fee and payment status at a glance, past and current class details, and real-time updates on assignments and exam results — the things students used to chase down in person.
To pull students into campus life, attending seminars, workshops, and events earned points tracked in-app — feeding academic profiles and unlocking recommendations, scholarship eligibility, and priority access. A monthly Strategy First Time newsletter, partner-business perks via the Digital ID, and canteen & store payments rounded it out.
This first design carried the app through its early versions. After I left SFU for new opportunities, the product passed to SFEG's own dev and product teams, who maintain it today. This case study focuses on the foundational design choices and the thinking behind them — the parts I shaped before the handover.